As we all know Infographic Marketing has exploded in popularity over the past few years because of its success. All types of visual marketing have become a strategy for online and offline marketers. From social video advertisements to whiteboard animations to infographics, visuals make it simple to present massive amounts of information and distinct content to make it easy to understand.

Creating infographics and other types of visuals is only half the battle when it comes to successful digital marketing. Link building has become important to increase the search engine optimization (SEO) value of your visual marketing efforts.

Infographics can be short or long. It all relies on how much information you wish to share.

Steps to Generate backlinks using Infographics:

Follow the step by step guide mentioned below for backlink generation using infographics:

1) Content Creation & Quality

2) Publishing the infographic

3) Search for potential websites

4) Assembling key Email Address

5) Finally sending the email

Now have a comprehensive details of each of the above mentioned steps, for your easiness.

1) Content Creation & Quality

It is one of the most significant factors that play a very important role. Always try to hire Professional infographic agencies but if you can’t afford it, no need to worry at all. You can make your own using affordable infographic platforms & tools. On the contrary, an experienced agency will offer a much informative and polished infographic.

Infographics that accommodate handy & precious content such as survey or study results, data statistics and interesting facts generally fare much better in generating backlinks.

Here are some essential tips that will help you in this case:

  • Focus on creating best headlines and subheads: Headlines has its own importance. It helps people to determine whether to keep reading or not. Create Eye-striking & attractive headlines to attract more and more viewers.
  • Keep it easy: The main aim of creating infographic is to change hard information in to simple visual content. Do not do everything in an infographic; Instead, focus on one main concept for people to understand.
  • Leave some white space: This will help the viewers to read and navigate through infographic.
  • Blend visuals and words to generate a story: The infographics combine striking visuals and well-written text. Combine the two to engage readers from beginning to end.

2) Publishing the infographic

Now comes the procedure of publishing the infographic. When the infographic is prepared, publish it on your own website and on infographic websites such as Pinterest & Canvas. When publishing an infographic keep in mind to accompany it with a short article that accomodates your target keywords for better SEO. Articles can be customized for each site.

3) Search for potential websites

You won’t get any backlinks if your infographic is simply sitting on your website. Let everyone know it exists. Share your infographics by reaching out to websites that also have alike content like yours.

4) Assembling key Email Address

Always target to connect with editors, content managers, writers & other people liable for the website’s content. People at the top of the food chain such as CEOs, owners, or directors often won’t depend to your email. Every Digital Marketing Company have a complete team to help you in this case.

5) Finally sending the email

You can do this manually or through email blast tools such as Mailmunch or Mailshake—or you can —or you can amalgamate the two strategies.

I send emails manually to higher-rated websites (those with a domain rating over 70) and use email blast tools for lower-rated websites (those with a DR less than 70). It’s OK to use the cc: function to send it to numerous people at the similar time. Keep the email easy so it avoids spam filters.

Here your negotiation skills & copywriting come into play. Your email list comprises cold prospects that don’t know you and could be unwilling to share content for free. The key is to provide something in return, for example writing a blog post for them. You get the backlinks, and they get free content for their site

We wish that after reading the above blog, you would have complete idea about, how to generate Backlinks using Infographics? If you have any query or doubt, then don’t hesitate to inquire us at the comment section mentioned below.